Canine Club Academy

Course Outline

Module 1: History & Psychology of Dogs

  • The Evolution of Dogs
  • Ancient and Rare Breeds
  • Breathing New Life into Declining Breeds
  • Famous Dogs in History
  • The History of Breeding
  • The Cutting Edge of New Dog Breeds
  • Breed-Specific Inherited Characteristics
  • Types of Dogs
  • Dogs with Jobs
  • Cynology
  • Developmental Stages of Dogs
  • Anthropomorphism
  • Dog Intelligence
  • Ivan Pavlov and B.F. Skinner
  • The Alpha Dog – Fact or Myth?

Module 2: Dog Training - From Theory To Practice

  • Defining the Owner-Pet Relationship
  • A Trained Dog Is a Happy Dog
  • Compulsion Training vs. Positive Reinforcement
  • Primary and Secondary Reinforcers
  • Basic Dog Training Equipment
  • Training Accessories
  • How Would You Like to be Choked or Shocked?
  • How to Use Your Clicker (or Your Voice or Hand Signals)
  • Teaching Your First Command
  • The Four Commands All Dogs Should Know
  • More Obedience Commands for Fun and Utility
  • Scoring a Dog’s Level of Obedience
  • Comparing Training Techniques and When to Use Them
  • Troubleshooting
  • Not Overreacting to Spontaneous Recovery
  • Teaching Your Dog to “Obey” — and Not Just to Work for the Treat!!
  • How Long Does it Take to Train a Dog?
  • Obedience Training vs. Behavior Modification

Module 3: Basic Training for Puppies (and their New Humans)

  • Proper Puppy/Owner Matching
  • Making Sure Your Puppy is Healthy
  • Personality Tests for Dogs
  • If You Want a Good Dog, You Must Become a Good Dog Owner
  • Helping Your Puppy Feel at Home
  • Lessons from the Pack: Becoming Pack Leader
  • Don’t be Shocked When Your Puppy Acts Like, Well a Puppy
  • Why You are the Best Trainer for Your Puppy
  • We Crate Train Our Puppies for Their Benefit
  • Learning How to Use the Leash and the Training Collar
  • How To Train A Puppy – The Essential Steps
  • Using Your Voice Correctly
  • You MUST Catch Him in the Act
  • The Importance of an Initial Health Evaluation and Immunizations
  • Keeping Your Puppy Healthy
  • Puppy Socialization
  • Enriching Your Puppy’s Environment
  • Keep Your Puppy From Driving You Crazy
  • How to Find a Lost Dog

Module 4: Bringing out the Best in a Rescue Dog

  • What’s a nice girl like you doing in a place like this?”
  • Different types of rescue organizations
  • A Match Made in Heaven
  • Helping Your Rescue Dog Feel Secure in Your Home
  • Getting Along with Children, Dogs, Cats, and Other Pets
  • Being Part of the Solution
  • The Good, The Bad, and the Beautiful – Getting to Know Your New Dog
  • Developing a Relationship – The Only Way to Have a Friend is to Be One
  • Building Trust – Above All, Your Dog Wants a Great Leader
  • Begin at the Beginning -Obedience Training for Older Dogs
  • A Good Dog Trainer Never Needs to Use Bad Training Methods
  • How Training Will Help You, Your Dog, and Your Relationship
  • Pooch on the Couch – Being Your Dog’s Psychologist
  • The Timid Dog
  • The Aggressive Dog
  • The Anxious Dog
  • The Hyperactive Dog
  • Canine Obsessions and Phobias
  • Developing a Strong Human/Dog Bond

Module 5: Health Care, Nutrition and First Aid

  • Basic Dog Anatomy
  • A Well-Groomed Dog is a Healthy Dog
  • Common Behaviors that Signal Health Issues
  • Giving Medication Properly
  • Dealing with Pests and Parasites
  • Breed-Specific Health Problems
  • Special Considerations for Elderly Dogs
  • Canine Nutritional Requirements
  • Are Commercial Pet Foods Good for Your Dog?
  • Considering Homemade Food
  • Raw or Not?
  • Diets and Supplements for Dogs With Special Conditions
  • Doggie Gourmet – Make Your Own Dog Treats and Energy Bars
  • Giving Your Dog a Practice Vet Exam
  • Routine Visits to the Vet
  • Vaccines for Dogs that Don’t Eat Off of Sterilized Plates
  • Tail Docking and Ear Cropping
  • Keep a Canine First Aid Kit
  • When Dogs Get Messy
  • Doggie 911 – Knowing a Few Simple Things Could Save Your Dog’s Life

Module 6: Identifying and Correcting Behavioral Problems

  • No Tail-wagging Allowed!”
  • Physical and Mental Exercise Will Solve Most Behavioral Problems
  • Evaluating a Dog For Behavioral Issues
  • When is a Personality Trait Not a Personality Trait?
  • Don’t Take it Out on the Dog!
  • Help for Canine Separation Anxiety
  • The Dominant Dog and The Cure
  • First, a Word About What NOT to Do
  • Top 12 Most Common Behavioral Problems – And the Solutions
  • The Root of Digging
  • Handling Potty Problems
  • Why Do Dogs Jump?
  • Why Do Dogs Whine?
  • Why Do Dogs Bark?
  • Why Do Dogs Chase?
  • The Escape Artist
  • Here is Something Interesting to Chew On
  • Ignoring Basic Obedience Commands Like “Sit”
  • Rebellious and Complaint Biting
  • Out of Control Begging
  • Is Walking Your Dog a Real “Drag?”
  • The Relationship Checking Account
  • Who is Misbehaving Here? Teaching the Humans
  • Choose Your Battles: Deal with One Problem at a Time
  • Love Your Dog Like He Loves You… in Spite of Your Problems

Module 7: Raising the Bar - Advanced Training That Fits the Dog

  • A Busy Dog is a Happy Dog
  • The World of Canine Occupations
  • What Job Was Your Dog Born to Do?
  • Who’s Up for a Game of “Pass the Seaweed?”
  • Making Playtime Fun for Your Dog — AND For You
  • Every Dog – Young and Old – Can Learn New Tricks
  • Advanced Tricks
  • Funny Tricks
  • Teaching Tricks for Agility
  • Another Fun Business Idea
  • Competitive Dog Obedience Training, Trials, and Titles
  • Agility Training at Home for Your Dog
  • Is Your Dog a Show Dog?
  • When Dogs Heal
  • Specialized Trials and Training for Specific Breeds
  • Specialized Dog Training – Helping Dogs do Serious Jobs

Module 8: The Business Toolkit and Marketing Strategies

  • Marketing vs Advertising
  • Overview of the Marketing Materials
  • How to Customize and Use Your Marketing Materials
  • Reaching the Right Prospects
  • USPS Every Door Direct Mail(TM)
  • The Yellow Pages and Newspaper Advertising
  • How to Approach Local Businesses to Hang Fliers
  • Local Business Newsletters and Fliers
  • Co-Op and Coupon Ads
  • All Roads Lead to Your URL
  • Getting Found Locally
  • Free Website Submission and Online Pet Directories
  • Leveraging Online Social Media Tools and Blogs
  • Using Twitter
  • Web-based Search Advertising
  • Article Writing
  • Search Engine Optimization (SEO)
  • The Art of Soft Selling
  • Persuade and Sell Using Urgency
  • Anticipating and Handling Objections
  • How to “Tell About Yourself”
  • Benefits not Features
  • The “Free Consultation”
  • Ask for the Business
  • After the First Time

Module 9: Landing a Job in the Dog Industry

  • Your Resumé is an Advertisement of You
  • The 7 Second Rule and Selecting an Appropriate Format and Design
  • 10 Tips to Create a Killer Resumé
  • Create Multiple Resumés
  • Compile Professional References
  • Export to PDF and also Create an Internet Version
  • Start to Finish — Bringing it All Together
  • Career Paths in the Pet Industry
  • Where Do You Picture Yourself in Five Years?
  • The Most Important Step to Getting Hired — Applying
  • Where to Look for Jobs
  • Your Key to Getting the Interview: The Cover Letter
  • Track the Jobs You Apply For
  • Tell Everyone You Are Looking for a Job
  • Just Start Calling Employers
  • Focus on the One
  • Companies Post Jobs Because They Need to Hire Someone
  • The “Process” Is a Company’s Established Relationship Building Practice
  • The Interviewer is Part Matchmaker and Part Detective
  • The Stages of the Hiring Process
  • The Initial Phone Screen is not the Time to Ask for a Company Car
  • Preparing for the First Interview
  • Staying In Control and Making the Right Impression
  • Finishing Strong: Making It to the Offer
  • The Hiring Process Doesn’t End When You Get Hired

Module 10: The CanineClub Professional

  • A Professional is a Helpful Resource, Not a Pushy Salesperson
  • Take Every Opportunity to Volunteer and Speak at Public Events
  • Never Talk Badly About Your Competition
  • A Note About Competing on Price
  • Your Reputation is Your Most Valuable Asset
  • Joining Professional Associations
  • A Word About The Dog Park
  • The Right (and the Wrong) Way to Ask for Business
  • A True Professional Never Stops Learning
  • Forming and Registering Your Business
  • Permits and Licenses Requirements for Home Dog Businesses
  • Do You Need to be Bonded and Insured?
  • Record Keeping and Bookkeeping
  • Invoicing Customers and When to Get Paid
  • Accounts Methods and Cash Flow
  • Accepting Credit Card as a Payment Method
  • Deducting Business Expenses
  • Preparing and Filing Taxes
  • Increasing Your Revenue by Combining Services
  • Selling Extra Products and Dog Product Suppliers
  • Focus on Your Best Customers
  • Managing Customer Complaints
  • Knowing When to Hire Help
  • Independent Contractor vs Employee
  • Using Freelance Designers to Develop New Marketing Materials

Business Module 1: Doggie Daycare

  • Doggie Daycare Overview and Earning Potential
  • Equipment Checklist and Calculating Start-Up Costs
  • Local Bylaws that Could Affect Daycares
  • Developing Safety and Health Policies
  • How to Set Your Fees
  • Design and Layout Considerations of Your Daycare
  • Conducting a Consultation with a New Client
  • What Do the Dogs Do All Day?
  • Safe Play and Recommended Games
  • Dealing with Difficult Dogs
  • Maintaining Control Over the Pack
    Emergency First Aid

Business Module 2: Dog Walking Service

  • Dog Walking Service Overview and Earning Potential
  • Equipment Checklist and Calculating Start-Up Costs
  • Local Bylaws that Could Affect Dog Walkers
  • How to Set Your Fees
  • Conducting a Consultation with a New Dog Walking Client
  • How to Assess If a Dog Is Suited for Group Dog Walks
  • The Walk – Before, During, and After
  • Dealing with Difficult Dogs and Maintaining Control Over the Pack
  • On the Walk Emergency First Aid
  • Introduce and Supervise Off-leash Play Time with Dogs

Business Module 3: Behavioral Counseling

  • Behavioral Counseling Overview and Earning Potential
  • Equipment Checklist and Calculating Start-Up Costs
  • How to Set Your Fees
  • Conducting a Consultation with a New Client
  • Setting Expectations and Realistic Goals
  • Presenting a Personalized Plan of Action
  • Deciding Which Tools are Appropriate
  • Homework and Follow-up for the Owner

Business Module 4: Pet Sitting and Other Services

  • Pet Sitting Service Overview and Earning Potential
  • Different Services to Bundle with Pet Sitting
  • How to Set Your Fees
  • Learn About Each Dog/Pet
  • Handling Challenging Dogs/Owners
  • Pet Sitting as an Add-On

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